This sensor’s dual beam-break detects shopper presence by tracking interruptions in horizontal infrared beams between pedestals; keeping separate counts for inbound and outbound shoppers. Armed with this valuable data, investments can be directed outside to boost traffic or inside to maximize conversion and average sales. The information provide by the traffic counter gives unparallele visibility into business intelligence that can be used to streamline processes and improve profitability, such as optimizing critical shopper-to-associate staffing ratio and measuring the impact promotion have on traffic and conversion. This device does not replace or interfere wit existing EAS detection systems and is not affected by common environmental interference like shadows or moving masses of warm or cold air near entrances.

Retailer Values

// Provides data comparing people counting information to sales transaction data to determine conversion rates and effectiveness of marketing campaigns
// Helps optimize staffing based on customer traffic
// Provides visibility to directionality o potential shoplifting events
// Helps to deliver accurate alarm management